【Shoplus】Senior Digital Subscription Marketing Manager – Thailand


【About iKala Shoplus
  1. We are the #1 fast-growing social commerce platform in Southeast Asia that aims to empower Small-to-Medium sized businesses to succeed in social commerce with AI.
  2. We reach over 7 million online shoppers per month in Thailand via our messenger chatbot, and generate 550,000 orders / month through our system.
  3. We are loved by partners, being a messaging and marketing partner with Facebook, technology partner with Google, and business partners with Thailand social commerce ecosystem such as Siam Commercial Bank, Kasikorn Bank, logistic partner, Thailand Post, Kerry, and J&T.
  4. We have a world class team, cofounder team Sega Cheng (ex-Googler), and people from Yahoo and Microsoft. We are also backed by the Fortune 500 IT company – Wistron Corp; if you join us, you will experience a dynamic multi-national working environment, with talents from not only Thailand, but also Taiwan, Philippines, Malaysia, Indonesia, and Vietnam.
【Job Description
  1. Shoplus social commerce service is seeking a creative and enthusiastic team member to serve as Digital Subscription Marketing Manager who will be responsible for developing and executing marketing strategies that drive revenue through acquisition, engagement, and retention of our subscription products.
  2. This individual must be customer-obsessed and will partner across the sales team, customer success team, and product team both in Thailand and HQ Taiwan to ensure we deliver impactful marketing and engagement experiences to our subscribers. They will have an entrepreneurial and strategic mindset and a willingness to roll up their sleeves to implement the overall strategy. They will operate with a sense of urgency while executing with precision.
  1. Develop and execute data-driven marketing strategies and campaigns with a strong focus on driving acquisition, engagement, and retention across multiple channels (i.e. Shoplus application, web, email, social media, LINE OA, etc.) on-time and on-budget which generate revenue, deliver on key business objectives, and ROI and KPI targets for our subscription products.
  2. Provide values to customers throughout all stages of the customer journey.
  3. Support and commercialize new products and product expansion through robust marketing strategies.
  4. Ensure all marketing initiatives are aligned with our branding image and market positioning.
  5. Lead and coach our Tai marketing team (2-5 members), facilitating the development of others and guiding them towards the achievement of their personal goals.
  1. Minimum 5 years of digital marketing experience with a minimum of 3 years demonstrated success in mobile, email, social media, PPC, and SEM marketing from concept to completion with a proven track record of success.
  2. Digital Marketing experience in a subscription service is highly preferred.
  3. Solid knowledge of website analytics tools (e.g. Google
  4. Analytics, Amplitude, Branch.io), CRM marketing systems (e.g. Hotspot, Zendesk), and ad serving tools (e.g. Google ADs, Facebook).
  5. Ability to learn quickly, iterate based on results, and work efficiently in a fast-paced environment. Roll up your sleeves attitude, absorb information, and react in a timely manner with a bias towards action; Comfortable dealing with ambiguity.
  6. Comfort working with multiple national companies, e.g familiar conference call, collaborate with members in HQ Taiwan.
【Working Conditions
  1. Based in Bangkok, Thailand.
  2. Ability to work in a fast-paced and lively environment

*Must have a working visa or ID card in the local country*

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To apply for this job email your details to amy.chen@ikala.tv