資深行銷專員 Senior Marketing Specialist (CDP&Cloud KOL)

行銷企劃
台灣
Posted 12 months ago

This senior marketing specialist will be responsible for creating product content and marketing collaterals and organizing online and offline events. S/he will be responsible for all marketing activities to achieve marketing goals such as leads, organic traffic, share of voice (SOV), conversion rate. S/he will co-work closely with PM, RD, sales to ensure our product marketing strategy is aligned with our business objectives.

Responsibilities

  1. Responsible for planning and executing product marketing strategy to drive users acquisition and conversion rate and ultimately accountable for marketing KPIs.
  2. Develop product messaging that differentiates from others in the market.
  3. Create product content such as product pages, customer success stories, PR, social media posts, blog posts, e-newsletters, videos, brochures, trend report, industrial
    eBook, whitepapers, sales kits etc.
  4. Organize and support online & offline events and all the related programs.
  5. Craft compelling messages across marketing channels such as website, blog, EDM, Google, Facebook, LinkedIn, Line, media etc.
  6. Work closely with the agency to conduct A/B testing, optimize campaign performance and ensure campaigns will meet targets.
  7. Build cloud influencers and thought leadership via vlog, podcast, blog to increase fans, engagement, and impact in the market.
  8. Report to Marketing Manager to ensure product marketing strategy is aligned with company objectives and messaging priorities.

Requirements

  1. 3-6 years' experience in B2B marketing and relevant functions.
  2. Experience in product strategy and content planning in IT companies.
  3. Proven track record of all marketing campaigns, and assess against goals.
  4. Strategic thinking, self-motivated, proactive, open-minded, and with team spirit.
  5. Must be fluent in English.

Pluses

  1. Enthusiastic about cloud, CDP, and KOL marketing.
  2. Background in marketing or business administration field.
  3. Experience in SaaS solutions and passionate about MarTech is a plus.
  4. Experience in using Google Analytics, Google/Facebook Ads, MailChimp, WordPress, SEO tools, and Line.

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Job CategoryiKala - iKala Cloud

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