White Papers

iLearning-Download iKala's online materials to uncover the latest trends and industry insights

trend report
New Retail 2020: The Rise of Social Commerce in Southeast Asia

In 2020, social shopping in the region soared, with orders and gross merchandise value (GMV) up 115% and 306%, respectively, compared to the same period last year. Retailers understand the power of social media, yet they haven't scratched the surface where harnessing its full potential is concerned.