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New Retail 2021: Riding the Pandemic Wave and Beyond

Despite Covid-19 restrictions easing somewhat in parts of Southeast Asia, the pace of growth for social commerce shows few signs of slowing. But the vast consumer shifts brought on by the pandemic means it is more important than ever to stay on top of trends. 

trend report
New Retail 2020: The Rise of Social Commerce in Southeast Asia

In 2020, social shopping in the region soared, with orders and gross merchandise value (GMV) up 115% and 306%, respectively, compared to the same period last year. Retailers understand the power of social media, yet they haven't scratched the surface where harnessing its full potential is concerned.

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