【iKala Cloud】資深行銷專員(數位)

【Job Description】

This senior marketing specialist will be responsible for creating product content and marketing collaterals and organizing online and offline events. S/he will be responsible for all marketing activities to achieve marketing goals such as leads, organic traffic, and share of voice (SOV). S/he will co-work closely with sales, RD, PM, and Googlers to ensure our product marketing strategy is aligned with our business objectives.

【Responsibilities】

1. Responsible for planning and executing product marketing strategy to drive users acquisition and conversion rate and ultimately accountable for marketing KPIs.
2. Develop product messaging that differentiates from others in the market.
3. Create product content such as product pages, customer success stories, blog posts, e-newsletters, brochures, trend report, industrial eBook, whitepapers, PR, sales kits, videos etc..
4. Organize and support online & offline events and all the related programs.
5. Craft compelling messages across marketing channels such as websites, EDM, Google, Facebook, LinkedIn, Line, media etc..
6. Work closely with the agency to conduct A/B testing, optimize campaign performance and ensure campaigns will meet targets.
7. Responsible for creating and delivering bi-weekly eNewsletter.
8. Report to Marketing Manager to ensure product marketing strategy is aligned with company objectives and messaging priorities.

【Requirements】

1. 3-6 years' experience in product marketing relevant functions.
2. Experience in product strategy and content planning in IT companies.
3. Proven track record of all marketing campaigns, and assess against goals.
4. Experience in B2B marketing position.
5. Strategic thinking, self-motivated, proactive, open-minded, and with team spirit.
6. Must be fluent in English.

【Pluses】

1. Background in marketing or business administration field.
2. Experience in cloud or SaaS solutions is a plus.
3. Experience in using Google Analytics, MailChimp, WordPress, SEO tools, Google/Facebook Ads, and Line.