The COVID-19 pandemic made social commerce even more in-demand as people resorted to digital technology to communicate, read the latest news, and avail products and services. While e-Commerce is a high-street store over the web via online stores, social commerce takes a frictionless shopping experience over social media networks.
Keynes Cheng, Co-founder and COO of iKala, shared that when they first headed to Japan, they hired consultants to do business development in Japan from time to time, but found that it was inefficient because Japanese value partner's commitments the most.
Online shopping through social media platforms during the pandemic continued to surge in the first half of this year as Singapore consumers shopped more often this way and also spent more on each order, a study found.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.